Dutch Bros got a head start on the holidays this year.
The drive-thru coffee chain launched its 2026 holiday menu on November 1 at all of its more than 1,225 locations, with two new drinks, a first-of-its-kind food item, and two returning favorites.
Merry Magic
The fruitiest drink on the menu blends blackberry, peach, and cherry flavors and is topped with festive holiday candy. You can order it as a blended or iced Rebel Energy Drink, a Myst Energy Refresher, or a blended or iced lemonade.
Sprinkle Cookie
The second new drink has a sugar cookie-inspired flavor and is finished with Soft Top, the chain's sweet cold foam, and holly sprinkles. It comes as a Freeze, a latte (hot or iced), a chai (hot or iced), or a shake.
The First-Ever Holiday Food Item
The Holiday Sugar Cookie Cake Pop is the brand's first themed food item. It's a tree-shaped, sugar cookie-flavored cake pop coated in white chocolate and decorated with a green icing drizzle and red sprinkles.
The Returning Favorites
Hazelnut Truffle combines hazelnut flavor and chocolate milk with Soft Top and a caramel drizzle, available as a mocha (hot or iced), Freeze, cold brew, hot cocoa, or chocolate milk. Candy Cane blends peppermint flavor and chocolate milk with Soft Top and candy cane sprinkles, available as a mocha (hot or iced), mocha Freeze, mocha cold brew, hot cocoa, or chocolate milk.
Holiday Cups
Every drink is served in one of nine seasonal cups, including special editions for kids and pets. They're decorated with accents like presents, snowflakes, and jingle bells.
Where and When to Get It
The holiday menu is available now at all Dutch Bros locations while supplies last, and there's no announced end date. The chain says it plans to add more seasonal flavors through November and December. You can also order ahead in the Dutch Bros app, and prices vary by shop and size.
The Takeaway
With the menu out before most other coffee chains' holiday launches, Dutch Bros gives fans an early start on the season. If the cake pop is on your list, it may be worth going early in case supplies run out.
