Your friendly neighborhood pizza chain just suited up.
Little Caesars has teamed up with Sony Pictures’ Spider-Man: Brand New Day to launch the Webberoni Pizza, available now at participating locations nationwide for $8.99. The limited-time collab arrives ahead of the film’s July 31 theatrical release and comes with Spider-Man-branded packaging, collectible posters, and a one-day NYC pop-up event this Saturday, June 27.
What’s on the Webberoni Pizza
The Webberoni Pizza starts with Little Caesars’ classic pie and sprinkles a “web” of shredded pepperoni and toasted cheeses on top. Shredded pepperoni is a new concept in the pizza market — it amplifies the meaty flavor without overshadowing the other ingredients. Toasting the two cheeses adds a crunchy texture that makes for a more enjoyable bite.
The visual design is the hook — the web pattern is genuinely striking on the pizza — but the functionality is equally intentional. The shredded pepperoni distribution across the entire surface means you get pepperoni in every bite, rather than the uneven coverage of traditional sliced pepperoni rounds.
Customers can also add the web of shredded pepperoni and toasted two-cheese blend to any pizza when ordering online for an additional charge — $2 more at most locations.
The Collectible Posters (Starting July 6)
Little Caesars is launching new themed packaging and a series of limited-edition collectible posters, which will become available beginning on Monday, July 6, but only as part of a Webberoni Pizza purchase. Three poster designs will be available, with a new design debuting each week. The posters are available while supplies last at participating locations.
For anyone who wants to collect all three, that means three separate Webberoni purchases across three consecutive weeks — a clever repeat-visit mechanic that will keep the collaboration visible well into July.
NYC Pop-Up: This Saturday Only
Little Caesars is hosting a pop-up at Brooklyn’s Greenpoint Terminal Warehouse on June 27 from 1 to 8 pm ET, where fans can experience a replica of Peter Parker’s apartment that fans can explore, take photos, search for special Spider-Man and Peter Parker details, and enjoy the new Webberoni Pizza.
Entry is first-come, first-serve, but you can RSVP at brandnewdaypizzaparty.com to plan your visit. Sony Pictures also set up an actual Zillow listing for the apartment — one of the more unexpected pieces of movie marketing in recent memory.
Why This Collab Makes Sense
Pizza is famously one of Spider-Man’s go-to meals — it’s woven throughout the comics and films as a recurring detail of Peter Parker’s New York life. The “web” topping pattern is the kind of visual idea that’s both obvious in retrospect and genuinely clever in execution: it turns the pizza itself into a piece of Spider-Man imagery without requiring any novelty packaging tricks.
Greg Hamilton, CMO at Little Caesars, said: “Our goal is to connect with consumers in cultural moments and areas where they are passionate.”
About the Film
Spider-Man: Brand New Day is directed by Destin Daniel Cretton and stars Tom Holland as the titular web-slinger, along with Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It opens exclusively in theaters July 31, 2026.
The Bottom Line
Little Caesars’ Webberoni Pizza is available now for a limited time at participating locations nationwide for $8.99. Spider-Man-branded packaging is already live, collectible posters start July 6, and if you’re in NYC, the Peter Parker apartment pop-up is this Saturday, June 27 from 1–8 p.m. ET in Brooklyn’s Greenpoint Terminal Warehouse.
