Today is National S’mores Day, and the only rule is that graham crackers, chocolate, and marshmallow must be involved in some form before the day is over.
S’mores have been a campfire staple since the first official recipe appeared in the 1927 Girl Scout handbook under the name “Some More.” Nearly 100 years later, the concept has expanded far beyond the campfire — and today is the one day a year the entire food world leans into it. Here’s how to celebrate, whether you have a fire pit or just a microwave.
The Classic — No Campfire Required
You don’t need a campfire to make a proper s’more. The oven method is the most underrated:
Preheat to 400°F. Place graham crackers on a baking sheet, top with a piece of chocolate and a marshmallow, and bake for 3–5 minutes until the marshmallow puffs and the chocolate melts. Cap with another graham cracker and press gently. That’s it.
The broiler works even faster — 60 to 90 seconds, keep the oven door cracked and watch closely.
Recipes From Daily Dish
If you want to take s’mores further than the classic, these are the ones worth making today:
- S’mores Brownies — Fudgy brownies with a graham cracker base and toasted marshmallow top. The indoor s’more in dessert bar form.
- S’mores Muddy Buddies — The no-bake crowd-pleaser. Great for taking to a gathering or leaving out as a snack all day.
- S’mores Charcuterie Board — The most shareable version of the holiday. Set it out at a party and let everyone build their own.
- Buttery S’mores Hand Pies — Flaky pastry filled with chocolate and marshmallow. Portable, mess-free, and genuinely impressive for the effort involved.
Trending Right Now: S’mores in the Grocery Aisle
S’mores-flavored products have been having a moment across the grocery store this summer. A few worth knowing about:
- Walmart Great Value S’mores Cereal — The graham, chocolate, and marshmallow flavor combination in cereal form. A solid bowl or straight-from-the-bag snack.
- Starbucks S’mores Frappuccino — Back at Starbucks locations through the summer, with a new S’mores Cold Brew alongside it. July 1 launch, still going strong.
- Betty Crocker Harry Potter Forbidden Forest Chocolate Cupcake Kit — Not technically s’mores, but the chocolate-and-marshmallow flavor territory is close enough for National S’mores Day.
A Free Pastry Deal at Paris Baguette — Today Only
Paris Baguette is celebrating National S’mores Day with a free pastry for Rewards members who purchase any s’mores item from its limited-time S’mores Collection. The collection includes a S’mores Belgian Waffle, an Iced S’mores Latte, and a S’mores Frappe. Available at Paris Baguette locations today only.
The Bottom Line
Happy National S’mores Day. Make a classic, build a charcuterie board, bake a batch of brownies, or grab a S’mores Frappuccino on the way to work. The only wrong way to celebrate is not celebrating at all.
